How AI and Cloud Trends Are Shaping Consulting Partner Strategies in 2025

Published: 7/19/2025

The following report traces the converging AI-and-cloud trends that will shape partner strategies through 2025, with a comparative look at AWS, Microsoft Azure, and Google Cloud Platform (GCP); analyses of evolving partner programs; in-depth case studies; and tactical guidance for systems integrators (SIs), managed service providers (MSPs), independent software vendors (ISVs), and born-in-AI startups.

AI adoption has accelerated from experimentation to enterprise-wide deployment, and nowhere is that shift clearer than in the cloud partner ecosystem. As hyperscale platforms embed ever-richer machine-learning stacks and as customers demand turnkey solutions, consulting partners are redefining their value propositions around data, automation, and generative intelligence. The following report traces the converging AI-and-cloud trends that will shape partner strategies through 2025, with a compara...