Partner Finders: How AWS, Azure and Google Cloud Help You Choose the Right Consultancy

Published: 7/5/2026

Cloud and IT leaders rely on partner finder tools from AWS, Azure and Google Cloud. See how they work – and where independent platforms add more transparency.

Introduction: partner finders as the new front doorWhen a CTO or CIO goes looking for help with a migration or AI initiative, they rarely start with a blank sheet.Partner finder directories, usually run by the hyperscaler itself, help to identify consulting and service partners with the right credentials, specialisations and geography. In parallel, many cloud and IT service providers now offer their own partner‑finder pages, showcasing ecosystems of niche specialists and alliances tied to their ...